You’ve likely heard of the company set up by Noel and Darren McKee back in 2006 – webuyanycar.com. It was a pretty revolutionary idea at the time and has since grown rapidly and become a mainstay in the market place, having helped about 1.5 million people sell their cars since they opened for business. Their success has seen other companies try to emulate the model, creating a new model for online car sales that challenges even the most established traditional sales routes such as direct advertising on AutoTrader and eBay.
So, what makes these sites so popular? Why has the “We Buy Any Car” website been able to take off and thrive so well in what is normally a cut-throat market space? Below are some of the key factors to their rise:
Factor 1 – Convenience
There’s no denying the speed and ease with which you can organize your car sale than by using one of these platforms. Even though the final price you achieve will never be as good as a direct sale, somehow the convenience factor has made millions of people decide that it’s worth it. Let’s face it, given the choice of a long, drawn-out process of waiting for buyers to call or email, and an instant valuation and sale, many of us would find it hard to refuse the latter.
Factor 2 – Range
Far from just buying cars, the “We Buy Any Car” sites are not expanding into other vehicle types, so whether you’re selling a hatchback, a van or other commercial vehicle, you can usually take advantage of the convenience these platforms provide.
Factor 3 – Advertising
The effect of powerful marketing and advertising campaigns cannot be ignored when you study the rise of this type of website. To use webuyanycar.com as an example, the catchy music, pleasing graphics and emphasis on the simplicity of their model have helped to propel their brand into the stratosphere. It has helped them to become the first thing anyone thinks of when the idea of selling their car comes into their mind.
Factor 4 – Selectively Global
While it’s true that the “We Buy Any Car” model is effective in some countries, it wouldn’t work in others. In China, for example, the used car market struggles in the face of an overwhelming nationwide cultural feeling that “new is always better.” By growing their model into developed European and North American states, however, these companies have turned their success into a global story.
In a busy modern age where speed is everything and patience is yesterday’s news, it’s hard to see how this model won’t continue to rise and develop as a new wing of the car sales industry.