Do you want to be the author of authority? Do you want to create an instant credential? Do you want to be seen as the go-to person in your field?
If you want all this then consider writing and self-publishing a book. Because, it will not be just any book, but it will be a book that shows off your expertise and provides valuable, useful information to your readers and potential customers/clients.
Let’s take any industry as an example for better understanding. Suppose you are selling an email software and want to promote it. Then writing a self-publishing a book can be a great marketing tool. Here is how:
How can a Book help you Marketing?
1. A Book is a Business Card
When you write a book as a business owner then the book can act as a business card. A 6 x 9 business card that is not thrown away. You have all the contact information on the book cover and people can contact you via different media.
2. A Book Establishes Authority
When you write a book about your field then you are considered an expert in the field. For example, if you write a book on email marketing then readers will consider you as an expert email marketer and you will be able to sell them your email marketing software.
3. A Problem Solver
You discuss various issues in your book and people get useful information from your book. In this way, people consider you as a problem solver and a person who is willing to help.
4. Open Doors to Public Speaking
Once you are established as an expert in your field, you will be invited to different events and meetings for speaking engagements. You will be invited to different interviews in order to get your opinion on industry-related topics.
5. Gets you in LimeLight
Publishing book opens many doors for the marketing of your products or services. Once you establish the authority your are always in limelight in your industry. This gives a huge opportunity to make new deals, partnerships and ultimately sales.
How to Write a Book and Self-Publish?
Writing and self-publishing a book is easier than you think. You can just make an outline and outsource everything else. Companies like Mindstir Media provide full-service book self-publishing services including design, editorial, printing, distribution, marketing, and publicity.
It is also very cheaper than you think and it probably costs less than your website. It is very flexible and you have the option to go for on-demand printing for small orders.
All you need to do is choose your audience. Keep in mind all the stakeholders and start writing the manuscript. Once the manuscript is ready you can get your book in a matter of days.
Keep the length of the book as short as possible. A 50-page book is better than a 150-page book. Start writing a book today and take your business to the next level with this effective marketing strategy.