Hundreds and thousands of Shopify stores are started each day but most of them fail because they don’t know how to get started and what things to take care of.
Most of the people start stores based on some basic knowledge they get from the Internet or YouTube videos. It is great to learn things online but you have to be creative in order to stand out of the crowd and make your eCommerce store successful.
In this article, we will share some strategies to start a successful online store and make your existing store successful.
1. Focus on Videos
The study shows that products with videos sell more than products with images. You can deliver your message or let the visitors know the features of the products in a better way. You can show the product in real-life usage.
People will be able to see the product in real use and it will help them make a purchase decision. You can take the example of Bon2Tv.Com who has partnered with Shopify and it is a full video-based eCommerce store. The products are tagged inside the video and you can tap to place an order. This is an excellent way to do it.
2. Recovery From Abandoned Checkout
Many people like the products on your website. They add the product in the cart and start-filling personal and billing information. Somehow, they quit the process without completing the purchase. This is called an abandoned cart.
There may be many reasons behind this but there is a strategy for you to convert these abandoned carts into sales. You can recover these abandoned carts by sending them automated sales and reminding them to complete the purchase. This will improve your sales for sure.
3. Use The Power Of Discount Codes
People love getting discounts while shopping. You can use this tested strategy anytime. In order to get repeated customers, you need to provide the discount codes.
In Shopify, you can set different types of discounts easily. You can give discounts such as “Buy one get one free”, discounted prices and even free shipping. This will definitely increase your sales.
4. Recreate Shopify Store On Facebook
There are nearly 1.5 billion active monthly users on Facebook. You can’t ignore the power of social media when it comes to eCommerce. The good news for Shopify store owners is that Shopify allows you to recreate your online store on your Facebook page using the “shop” tab. This will make the shopping process easier and smoother and the buyer can complete the purchase without leaving your Facebook page.
The API integrates all functions of your store with Facebook including the payments and inventory.
5. Add Live Chat To Your Shopify Website
Although eCommerce stores provide all the information on the landing page still some customers might want to get quick answers for their questions. Therefore, you need to have a live chat function on the website.
This will not only help to answer the customer’s queries but also it will increase the trust element. This trust is a big factor in buying decisions when it comes to online shopping.
If we have left any important point then you think can help in improving sales then do let us know in the comments section below.