Setting up a professional store is the main priority of every e-business person, entrepreneur, and startup founder. In today’s digital world, technology advancement has made selling through web-store platforms very much popular.
Many people want to launch a new brand online but don’t have basic knowledge of it. An online store should be designed in a way that will provide the best-selling & buying experience to its owners and customers.
The most recommended software for building an outstanding online store is WordPress. WordPress is an open-source content management system (CMS) that was released in 2003. This software is most widely used for setting up blogs & websites. WordPress platform is growing rapidly because of the user-friendly features it offers to the clients.
Around 455,000,000 websites are using WordPress in the world. Statistics show every month more than 400 million people visit the WordPress site. On average 281 new WooCommerce shops start daily. In 2020, WordPress powers 35% of the internet. The latest version of WordPress is available in more than 100 languages. Around 28% of e-commerce stores use this online platform. WordPress has above 50,000 plugins and over 3.500 licensed themes.
WordPress is undoubtedly a market leader. Starting an online store is so convenient with WordPress. WordPress includes WooCommerce software which offers thousands of plugins, themes, extensions, and templates to showcase beautiful e-commerce stores, and considering the price and other features, Woocommerce is ideal for startups especially for those starting on a modest scale.
If you have a plan to build your online store but don’t know where to begin? Then, let’s look at the step by step procedure of how to create an online store on WordPress:
Choose User-friendly Domain Name & Hosting
The first most important step is to get a domain name and web hosting. A domain name is a unique URL that represents your brand on the search engine e.g. YourOnlineStore. A right domain name will protect your brand, make your business look more professional, and upgrade the rankings.
Always make a catchy domain name for your store. Keep a domain name that is short, simple to pronounce, and memorable. It is best to secure domain extensions like .net, .com, .etc. The Domian.com, Namecheap.com, and Name.com are top registrars.
To make your website visible on the internet take services from web hosting experts. Choose a hosting service that offers fast load time, bandwidth, high storage, Secure Site Certification (SSC), dedicated IPs, strong server, and maintenance services. HostGator, Bluehost, hostOsite, A2 Hosting, iPage, InMotionhosting, and Dreamhost are popular web hosting companies.
Install WordPress & WooCommerce Plugins
To start your experience with WordPress install it on your web hosting account. WordPress is a favorite choice of many web owners because it offers free download and installation. Create a database user account and set a password.
After installing WordPress the first thing you need to begin with is installing WooCommerce. You can easily access the WooCommerce plugin from WordPress.org dashboard. WooCommerce has over 1 million active downloads. WooCommerce is an extendible plugin that helps product owners to sell anything and anytime around the world. One amazing thing about Woocommerce is the wide range of plugins that it offers. There are literally at least one plugin for each and every functionality that needs to be added additionally. For example, if you need to edit the default checkout field of your Woocommerce store, you can do so by easily installing a plugin called Woocommerce checkout field editor which is a totally free Woocommerce plugin. Likewise, there are thousands of free plugins available on WordPress directory, which helps store owners and developers to
Build an Appealing Store Page
Design a web store with some user-friendly features. The page setup section includes the shop, cart, checkout, and my account. The “shop” will display your products, “cart” helps customers to adjust shopping before making final checkout, “checkout” provides the facility of paying for shipment items, and “my account” is the main profile of users that show them account details and number of orders. A web store owner needs to press the continue button to set up a store page on WordPress. You can easily manage your store from the admin dashboard.
Set Location Settings
On this step, you need to define your origin, currency mode, and unit of measure. This is a significant part to let your customers know about how much you will charge. WordPress will ask the user to fill out:
- Where is the store based
- Which currency will your store use
- Product weight measurement units to be used
- Units to be used for product dimensions
Do Shipment & Taxation Setup
Tax calculations are difficult for most people but WordPress tax calculation is easy to understand. This section allows the owner to set basic shipment and tax settings. In case you are selling physical goods you will require marking “Yes, I will be shipping physical goods to customers”.
A WooCommerce tax setting calculates sales tax according to the user’s country. An owner needs to mark whether the store will show product prices inclusive of tax or exclusive of tax? Once you are done with a step click “continue”.
Select a Payment Mode
The last step before the online store starts is to select the payment options. Online payments are possible with the help of different online gateways. WooCommerce allows both online and offline payment methods.
The most widely used payment gateways are Paypal and Stripe. On the WordPress screen, a user can see PayPal standard, check payment, bank transfer payment, and cash on delivery options. An online seller can integrate more than one payment method to enhance sales. After enabling payment modes WooCommerce will finish the setup.
Choose an amazing Theme
A theme exhibits the whole layout of the e-commerce store. Make sure your online store looks professional. There are any unpaid and paid premium WordPress themes available on wordpress.org to make your store look more engaging to customers.
You can choose a theme that will go more accurately with your brand specialties. Hesita, Divi, Astra, OceanWP, Tusant, shopkeeper, Avada, Newspaper, etc. are one of the flexible themes of WordPress.
Upload Products on Store
A sale of any brand highly depends on its product images and product features. A website owner can upload products in the database in just a few minutes. It is important to choose efficient quality and high-resolution pictures for the official store.
In the product uploading process, always focus on product description, product tags, product categories, product gallery layout. There are many plugins available on WordPress which adjust the picture quality, zoom’s product, manage images like Envira Gallery, Soliloquy, Ewww Image Optimizer, Smart Slider, and Zoomifier, etc.
Now you’re ready to go online and to explore the ecommerce market. Before launching your online store, ensure you are cross-checking with a final set of testing adhering to any website QA checklist, so as to ensure that you haven’t missed anything and everything is perfect and ready to go live.
Use Additional WooCommerce Features
To make your store look more attractive use multiple functionalities. An owner can offer many additional options on the web page:
- Product Ad-Ons
- Measurement Price Calculation
- Product Reviews & Ratings
- Currency Switcher
- Order Delivery Date
- Checkout Manager
- PDF Invoice & Packing Slips
- Advanced Coupon
- Live Chat
- Product Slider
- Product Filters
- WooCommerce Multilingual
- Multi Vendor Marketplace
In a nutshell
WordPress’s flexibility, customization, multiple plugins with extended functionalities, SEO friendliness, and automatic tax calculation make it the best e-commerce software to build an online store.