How to Improve your Recruitment Strategy and Process


Your recruitment strategy will have a direct impact on your company’s bottom line. With an ever-increasing amount of noise being created from competition, it is getting harder to stand out and attract potential candidates.

Selecting and attracting the right talent to drive growth and competitiveness is crucial to the success of any business. However, in today’s war for talent, many companies are still struggling with the following issues:

Poor candidate experience

This is when no suitable candidates apply to their job adverts. This can be due to a number of reasons, including lack of salary information listed in the advert, bad employer branding or simply because applicants didn’t understand what role was required. The quality and relevance of job ads is also key.

Missed opportunities

This occurs when suitable candidates apply, only to be rejected after the interview stage is complete. Some reasons for this can be:

– Applicants not having or showing clear alignment with your company’s values

– Applicants lacking soft skills (communication, planning etc.)

– Applicants being overqualified for the role

Time spent on ineffective recruiting methods

Often, this can be because companies are using outdated techniques that don’t work. In a recent survey by Avature, it was found that up to 85% of candidates never even receive a response from their applications. This may be due to companies’ over-reliance on email, which is the worst way to communicate with candidates.

Other common approaches include using social media or job boards – both of which are very time-consuming and hit-and-miss in terms of results. This can be incredibly frustrating for your team, who may spend hours on applications, only to end up with no hires.

Scarcity of talent

While this is a common issue for many industries, it can be particularly difficult in the technology industry because we’re experiencing a massive shift from physical to digital. According to research by Infosys and Oxford Economics, there will be 1.4 million new jobs in the sector over the next two years to 2021, but there isn’t a talent pool that exists in traditional sectors. The research also found that 1 in 5 companies struggle to fill their technology positions and 40% say this will get worse over the next five years.

Lack of diversity

Having a diverse team is crucial for every company. It enables organizations to reach out to the widest range of customers and users, while increasing productivity and creativity. Yet, diversity is still a big issue in many European businesses, with 38% saying they struggle to attract female applicants.

However, for companies like Apple and Salesforce, using job ads based on non-traditional recruitment methods have proven successful in attracting more diverse talent.

As well as these common issues above, it will also be important to consider the following factors when reviewing your recruitment strategy:

The increasing number of job seekers looking for remote work – 51% of respondents in a global survey on remote working were interested in taking up opportunities that allow them to work remotely. This is due to companies becoming more flexible in terms of working practices.

– How to hire the best talent for your company

– Recruitment process (hiring managers, HR teams, recruiters)

– Company values and culture

– Workforce planning (retention, career development, etc.)

– How candidates apply (digital conversion) 

– How to build a strong employer brand through compelling job adverts

– Which recruitment platform, HR software, and techniques work best for your company – from sourcing to interviewing

– HR policies (employment contracts, benefits, etc.)

Follow these tips and you’ll be sure to notice an improvement in your recruitment strategy, process, and results.

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