This is amongst the most successful & renowned online businesses prevalent in India.
Since the past several years, Indian websites of matrimony furnish quality services to marriage candidates.
The age-old match creating system is changing its functionality by commencing on an online platform.
This is so since the internet savvies is increasing day after day.
The scope of this business is very potent. also, it’s an evergreen field, hence demand flow of services will keep on growing.
Here some fascinating data regarding this is presented by the Rediff survey: Business scope of matrimony, lone in India is of worth 1000 crore.
Whereas online, matchmaking business has been growing about 60 crores a year with average fees for membership varies from 1500 to 9500 depending upon the duration.
That is the major reason why people are opting for this profiteering business. Now, if you belong to that pool, below given tips are for you:
· Group or solo business?
Make the decision whether you want to do in a group or all alone.
Both of which possess their own sets of pros & cons. one of the major factor to consider is of course profit.
In the case of a group, you got to divide the returns into few parts whereas if you are a lone warrior you can enjoy it wholesomely.
At first sight, it seems the better option, however doing it alone increases your workload and pressure as compared to its counterpart.
· Determine the target audience
There are no bars or hindrances in starting your business for a whole lot of religions & communities, still, it’s better to predetermine the audience especially if you are sort of budget.
You can start off by targeting a single religion or caste lets say for example- Brahmin.
You can expand the category later on, once you start getting popular.
· Hire the professionals
There are several of them, catering the services for making matrimony website.
These services involve the use of matrimonial script equipped with exquisite features in order to improvise your site with elegancy.
· Order the demo
Majority of the service providers will proffer website demo of their sites to make you understand their functionaries & technology.
· Marketing & legitimacy
Once the forming of a website gets over its time for the promotions both in online & offline platforms.
One can exploit the social media, word of mouth & local newspapers for this very reason.
Along with that, you also need to have a lawyer in place to avoid any legit issues of the future.
Setting a legal entity
For becoming a registered entity one needs to make business organization with which you are comfortable.
One might need CA for the purpose.here are the list of things you would need for different categories.
· Sole proprietor
For this, the pan card of the proprietor is needed.
Here two of them can build the entity complying the partnership act.
A deed is needed to be signed for this reason.
· Pvt. ltd.
In this, two persons can make an entity complying the company act.MA & AA is needed to be signed.
In this 7 people can make the entity complying to companies act. An MA & AA is needed to be signed.
Once you cross the limit, apart from above-stated things, service tag registration is also needed.
Other than that municipal registration is required too.it varies from place to place.
Also, other legal stuff to be carried out is primarily to get your bank account opened & formalize it.
There are few ways for marketing matrimonial site.
· E-mail / SMS marketing
This is sort of cost-effective way for running your campaign, you can fetch 1000 people with cost 1000 Rs. There are many ways to optimize the proceedings and professional set up is needed for management.
You need optimization of the site as required. for that, the team is also needed to propel the campaign along with the content.
· Paid Advertising
PPC also termed as a pay per click is a renowned way to reach the people. GOOGLE, FACEBOOK & LINKEDIN are the biggest players of all.
It’s imperative to go to professionals only.
So, the above-mentioned ways are of utmost significance, if you are deciding onto commencing an online matrimonial website.
If you are thinking of hiring professionals to provide you with the readymade matrimonial script we have something for you.
A leading matrimonial script provider
Yes, there are several script providers in the market indeed.
But, Narjis infotech is one such reliable company with 12 years of experience.
With advanced matrimonial software in our arsenal, we have been developing responsive sites for prestigious clients. we aid our clients with an online presence thereby progressing their business.
We cater the scripts with all important features which ultimately get them more engagements & conversions.
Locally, businesses are trying our scripts with ever-increasing rate, and getting larger presence & greater influence.
Nowadays, Matrimonial companies are surging on a greater scale while their competition is increasing. Hence to get the upper edge you must need a unique site, that is what our focus is, as a leading PHP matrimonial script provider, we give preference to client satisfaction.