While most of us don’t bat an eye to the color we choose on our website, color can be a powerful tool when it comes to grabbing a visitor’s attention and keeping them interested in your website. Color plays a role in establishing your brand and can even improve website conversions.
According to the psychology of colors, there are specific feelings linked to colors. If you look at the bigger brands like Facebook, Dell, HP, and IBM, you will notice that they use a lot of blue. That doesn’t automatically mean you should too, but there is obviously a reason behind why they use blue. To help you understand the psychology of colors and choose the perfect combination, we breakdown the psychology behind the most commonly used colors.
Red has always been associated with emergency, energy, and love. The color can actually lead to an increase in heart rate in individuals, due to the fact that ambulance sirens, blood, and other emergency response teams usually use the color.
When it comes to using the color on a website, you want to use it sparingly. The color is perfect for places you want to draw attention to, for example, a ‘click here’ or a ‘submit form’ button. But you don’t want to overuse the color as it can be too exciting and not ideal for professional websites.
Yellow is associated with optimism and happiness since it is a bright color. It also has a negative connotation since it is associated with cheapness and deceit. You want to be wary of how much yellow you use on the website if any. It should be used sparingly and go for the calmer shades of yellow rather than bright.
Like red, it is best used for call-to-action buttons to draw your visitor’s attention. The color can be overbearing and bright so you don’t want to use it too much.
Green is a color that links with money, nature, health, as well as growth. It is one of the easier colors for the eyes to process as it creates a calming effect. The color is perfect to use in numerous businesses such as medicine, science, tourism, amongst others.
The only companies that may want to consider avoiding green or use sparingly are luxury and tech companies. Greed and jealousy are two negative connotations associated with the color which is why bigger brands may avoid the color.
Blue is one of the more commonly used colors in web designs by businesses. That is because it portrays trust, wisdom, and strength. The fact that the blue color is associated with dependability is a reason why most larger corporations and banks incorporate the color in their brand. Blue is one of those colors that you can use without thinking twice on your website.
However, you don’t want to use the color on your whole website. Mix in other colors with it because the blue can make your brand seem cold when used too much.
When you think of white, you think clean, safe, and virtue. It is a color that is associated with peace and numerous religious symbols use it. Like blue, white is a color you can use without thinking twice on your website. It generally is used for the background on most websites as it allows the text to pop and makes it easier for visitors to read. There are no such negative connotations with the color, but you want to mix in other colors and design elements with it otherwise your website would be too bland.
Black is a color associated with elegance and sophistication. It can also appear to be dark and mysterious. The color is best suited for luxury brands and sites. You usually see fashion brands use the color on their website. But too much black may not be ideal since the color is associated with evil also.
While our list hasn’t covered all colors, leaving out pink, brown, and orange. We did cover the most commonly used colors in website design by a reliable website design company. You want to make sure to take color into consideration when it comes to your website design as it plays a huge psychological role in how your visitors perceive your brand.