Entrepreneur Julita Marshall of Aurora recently offered her top tips for women entrepreneurs.
Women own more than 12 million businesses in the United States. These businesses account for roughly $1.8 trillion per year. It’s no secret that woman-owned businesses are essential to an economy’s success. However, women face many challenges that male entrepreneurs never have to navigate. Successful entrepreneur Julita Marshall recently discussed her top tips for women entrepreneurs.
“It doesn’t matter if you’re a man or a woman; starting a business is a grueling process,” Julita Marshall of Aurora said. “But it can be the most rewarding thing you do in your life. A little bit of expert advice can help you stay on the path to success even when you feel like you’ve lost motivation.”
Marshall stated that one of the keys to success is networking with other women who own businesses. Participating in groups of female entrepreneurs and business executives can result in countless client referrals, investments, and more. Other female business owners may have already tackled the hurdles you’re facing, and they can provide the tools you need to overcome them.
“You should never start a business just to start a business,” Julita Marshall said. “You need to have passion because that passion is what will drive you through the inevitable rough patches.”
Marshall emphasized the importance of creating a meaningful business because this is what will provide the drive you need to go to work and succeed every day. It is also essential to define goals, write them down, and continuously strive for them. Entrepreneurship can result in many challenges, large and small, that need to be faced daily. Concrete goals will make the journey of entrepreneurship clearer so that you can stay focused during rough patches.
Julita Marshall of Aurora also expressed the importance of fully understanding your audience. She suggested starting by serving a single community, then growing from there. Sticking with one community can help you fully understand it before growing toward more communities. This is the best way to ensure your product has a strong fit in the market. Your customers will take you where you want to go.
“I can’t express enough the importance of mentorship,” Julita Marshall said. “A true mentor will coach you and provide honest opinions regarding your ideas. They can provide the insight you may not be able to find or see on your own.”
Marshall finished by stating that there is arguably no business venture more rewarding than entrepreneurship. A quality support system, a clear goal, and plenty of passion are essential keys to success.