Offering attendees, a special experience will not only boost your event’s profile, but it can also have a positive impact on your profits. Here’s how to give your event the VIP treatment and make it truly a high-end event.
From backstage passes to restricted areas, and from drink packages to exclusive goody bags, you can add value to your event – and increase the price of your tickets – by including a few VIP options. But before you start selling VIP event tickets, it’s important to understand exactly that VIP event planning involves.
When we talk about a VIP event, we are referring to one of two things – either an exclusive event that’s just for VIPs or an experience that’s part of an existing event where tiered-ticketing gives attendees the option to purchase a regular ticket or upgrade to a VIP ticket.
Generally speaking, large events such as festivals and conferences are a good opportunity to add exclusive options. In contrast, VIP-only events are usually smaller and more intimate occasions. They might not be open to the general public and, instead, organizers send out VIP event invitations to specific people.
How to create a VIP event:
Sending out a VIP invitation:
If you are a charity or social enterprise, it could be your biggest donors and supporters. Businesses about to launch a new product should turn their attention to influencers and celebrities who will help spread the word, while conference organizers might focus on thought leaders within their industry. The aim is to make invitees feel special, so think about what would elevate the event to a memorable experience for your audience.
Create a night to remember:
If you want your attendees to feel like celebrities, organize a glamorous awards ceremony or invite-only formal dinner to recognize and reward your VIPs. Having a special guest in attendance can add extra sparkle.
Make it access all areas:
Give VIP attendees a more personal experience with well-known speakers, ensuring they have the opportunity to ask questions in a more intimate environment. Offer the opportunity for VIPs to meet artists or performers behind-the-scenes or treat them to special food or wine tasting with experts, separate to the general admission offer.
Secret access to upgraded tickets:
Just like with other types of events, offering more than one package is one helpful event strategy for exploring the tastes and preferences of your VIPs. Whether you charge for tickets or give them away with your invitations, offering a highly limited amount of space makes the event extra desirable.
Add Bonuses for your VIPs:
One of the best ways to make people feel special is to make them feel comfortable and taken care of. Consider adding bonuses like early entry, priority seating, and free refreshments to your next VIP event. You can even attach these incentives to corporate event ideas you already have.
Invite special celebrities:
Whether or not it’s appropriate for your business or your budget to invite a celebrity to your VIP event, consider bringing in figures who are notable within your niche or who would excite your attendees. Sometimes all you need is a single name to give an event the flair and buzz it deserves.