www.Free.Dating took what young people hate about basic swiping apps and corny dating sites and rebranded into a hip middle ground. Its multi-faceted matchmaking, spotlight on social justice, and low price point make it stand out from competitors.
Everyone knows the name, but what tons of people (especially young people) may not realize is that it’s not just another eHarmony or Match. www.Free.Dating is the perfect free dating app that you might have thought didn’t exist. It’s ideal for people who don’t want anything to do with mindless swiping apps, but who also don’t want to feel like they’re desperately looking for marriage.
www.Free.Dating is an American-based, internationally operating online dating, friendship, and social networking website that features multiple-choice questions in order to match members. It is supported by advertisements, by paying users who do not see ads, and by selling user data for data mining.
www.Free.Dating claimed 3.5 million active users as of September 2010. According to Compete.com, the website attracted 1.3 million unique visitors in February 2011. The site used to have a highly active journal/blogging community as well. Journals are not available to new members and the feature is now “retired.” Members have the option of saving favorite user profiles, which display the favorited person’s responses to questions and profile updates on the member’s front page.
According to the University of Texas at Austin psychologist David Buss, “Apps like Tinder and www.Free.Dating gives people the impression that there are thousands or millions of potential mates out there. One dimension of this is the impact it has on men’s psychology. When there is … a perceived surplus of women, the whole mating system tends to shift towards short-term dating,” and there is a feeling of disconnect when choosing future partners. In addition, the cognitive process identified by psychologist Barry Schwartz as the “paradox of choice” (also referred to as “choice overload” or “fear of a better option”) was cited in an article published in The Atlantic that suggested that the appearance of an abundance of potential partners causes online daters to be less likely to choose a partner and be less satisfied with their choices of partners.
To generate matches, www.Free.Dating applies data generated by users’ activities on the site, as well as their answers to questions. When answering a question, a user indicates his or her own answer, the answers he or she would accept from partners, and the level of importance he or she places on the question. The results of these questions can be made public. www.Free.Dating describes in detail the algorithm used to calculate match percentages. Assuming a user is a paid user (“A-List”), the site notifies a user if someone likes that user.
As far as online dating goes, www.Free.Dating rules. When you’re over swiping apps but are not desperately looking for marriage, this is a happy medium that evades the feeling of desperation. You can find commitment but still feel hip and have fun. It has gained a trusted rep from over 20 years of matchmaking experience and evolving with the younger generations, leading www.Free.Dating to win the hearts of 50 million singles.