If you own a clothing line and want to promote your business on social media then Instagram is definitely the best place to do that. It one of the fastest-growing social media networks with over a billion active users monthly.
There are many ways to promote your business on Instagram but you need to define your target market. You need to determine who your customers are. For example, if your products are for men then your campaign will be based on male Instagram users and if you are planning to sell women dresses then your target will be female Instagram followers and users.
Once you have defined your target audience, now you’re ready to start capturing their attention.
1. Post High-Quality Photos of your Product
People want to see what they are buying. You need to showcase your product in a real-life setting with high-quality images. Based on your target audience you should choose the right models to showcase your products. You also need to take care of the environment where your clothes should be worn. For example, if you’re selling bikinis then you should choose the right model and location should be the beach.
2. Use the Right Hashtags
Hashtags are a great source of getting wide organic reach. Don’t forget to add hashtags that fit your industry and target market to your posts. Check the demography of your followers from the Instagram dashboard and choose your hashtags wisely.
3. Write a Compelling Caption
In order to reinforce your images and videos, you need to write a compelling caption that drives some action. This will not only increase your engagements but also it will convince people to make a purchase decision.
4. Invest in Video Content
Only photos are not enough on Instagram for business success. You should come up with a strategy to create videos for posts, Instagram Stories, and Instagram live. Instagram videos are the best way to deliver your message and build a relationship with your followers.
5. Tag Product Links on your Posts
Just like you tag users in your posts, you have the option to tag products in your posts as well. When someone clicks on the tag, he will be sent to the landing page where the product can be purchased.
This feature is not available worldwide yet but it is rolling out and soon you will be able to use this great feature.
6. Engage with Potential Customers
Building a good relationship with your customers can guarantee your business success. Whenever someone comments on your post you need to reply with the appropriate information. You can immediately close a sale by offering some kind of discount or deal.
7. Run a Contest
Running a contest on your Instagram page will not only drive sales but also it will increase awareness of your brand. You can think of a contest based on the type of your products or anything trending at the time.
8. Reach Out to Influencers
Promoting your products via influencers is one of the quickest ways to reach the desired audience. You can find influencers working in your industry very easily with many tools available out there.
Advertising with influencers is expensive but there is a solution for that. You can offer them a share per sale. This is a win-win situation for both parties.
9. Become an Influencer in your Industry
This should be your ultimate goal to become a self-reliant business owner. You should consider starting a blog, participating in local events around your industry, or investing your time in a cause in order to become an influencer.