Did you know that the load time of your site impacts your search engine optimization efforts as well as bounce rate? According to the experts at Cactimedia, Google gives ranking preference to sites designed to enhance user experience. Load time happens to be one of the metrics it takes into account.
So, when was the last time you tested your mobile website? Your site should load as quickly on LTE as it would with WiFi. If it doesn’t, then the following tips should help it get there.
Change your hosting plan
A lot of people assume that hosting plays no role in website speed. But it does. Opting for the cheapest hosting plan does save you a few bucks, but it is likely the reason why your site loads slowly.
Instead, spend a little extra money and go with a plan with a dedicated server. For small businesses, this might be a bit pricey, so your next best option would be VPS hosting. You don’t get a dedicated server for your site but share one with other sites. Once you change your plan, you will immediately see a change in load time.
Use a content delivery network (CDN)
CDN is like a backup server to help out when your website experiences a lot of traffic. You see, the number of visitors accessing your site at a time puts a lot of load on the hosting server, which reduces the site’s load time. A CDN takes your site and put it on a network of global servers. So, it is on multiple servers at once. When users from different parts of the world access the site, they are directed to a server that is closest to them.
A CDN is ideal for businesses that operate globally and experience a lot of traffic.
Go easy on the Java
Many businesses make the mistake of trying to make a fancy website. They want as many cool effects and animations as possible, thinking it makes their site appealing. However, it does the opposite. Not only does it look tacky but slows the site down.
Sites without images are just plain boring. So, there is no way you can create a site without them. However, high-resolution images take a lot of time to load and you need to cut the time down as much as possible.
Luckily, there are free tools online like Compress JPEG that do the hard work for you. All you have to do is upload the image you want to compress and it optimizes it so that the image doesn’t lose its quality.
Take advantage of lazy loading
Lazy loading is an option that many web content management systems such as WordPress allow with the help of plugins like Lazy Load. With lazy loading, the content of the website loads first followed by everything else such as images, videos, and so on.
Google is more likely to rank a website that utilizes lazy loading over those that don’t. Why? Simple, most searchers want specific information when they click through to your site. With the content loading first, they have access to the information almost immediately which enhances user experience.
Enable browser caching
Google recommends that websites make use of caching. It allows the website to load faster on subsequent visits because the process stores files from the website onto the device it is being accessed on. So, when the website is accessed again, it loads much faster since the device doesn’t need too much time to load the files already stored.
Host videos on an external platform
If you care about land speed, then you should never host videos directly on your website. Instead, use video-sharing platforms like YouTube and Vimeo where you can upload the video. Then, you can embed the videos from said platform to your website.
The process will save you a lot of space on the site, loads it faster, and is easy.
Keep a check on mobile speed
Don’t think that once you’ve made these changes that your website is all set. You need to continuously monitor your site speed and compare it to your competitors. Make sure that it is either on par or lower than theirs. We recommend you test your site’s speed at least once a month.
Your business website’s load time is linked to your SEO efforts and the traffic it generates. Don’t expect to rank well without a fast mobile site. The task of optimizing your site to load faster may seem challenging. But, don’t panic because Cactimedia is here to help. Our team audits your website and takes the necessary measures needed to improve load time. We can help your site rank better on Google and generate traffic. Contact us today!