Mobile devices such as smartphones and tablets have quickly become a part of our daily lives. It is almost strange for an individual to go a few minutes without checking their smartphone, let alone go a day without it. People use these devices for more than just messaging and calls, the device has become a gateway to the internet for them.
More and more people access the internet from mobile devices. Website owners need to ensure that their web design provides users with a pleasurable experience. If your site appears as it would on a desktop computer on a smartphone, users would find it difficult to navigate, eventually just closing out of it.
You need to make sure that your site is mobile-friendly. We have the rundown on exactly how you can do that.
Make it responsive
The first step in building a mobile-friendly website is to make the design responsive. In doing so, the website design and content will automatically adjust based on the size of the screen it is viewed on. So, no matter how small the screen size of the mobile device, visitors will be able to get the information they need with ease.
There are a lot of technicalities that come with making a responsive site. If you aren’t familiar with web design, it will seem like an impossible task. Your best option is to seek help from design experts to take the task on and make your site mobile-friendly.
Make navigation easy
There is nothing wrong with having a ton of pages on a website. However, don’t have links to all of them in the navigation bar. Limit the navigation bar to your main pages and from there you can link to the others.
A complex navigation bar makes it very hard for visitors on mobile devices to navigate your website. Endless drop-down menus with sub-menus overcomplicate things on a small screen. It will frustrate your visitors to the point that they leave your site. Therefore, it is vital that you simplify your navigation bar, keeping it only to important web pages on your site.
Include a search option
A search bar can go a long way when it comes to enhancing user experience. The majority of the visitors that come to your site do so for information. You want to make it as easy as possible for them to get it, a search bar does exactly that. They can search exactly what they need without having to go through numerous pages to find it.
For mobile device users, a search bar is a godsend because clicking through a ton of pages can take a toll on your thumbs.
Optimize the site for speed
Load time is more important than you think. As mobile internet speed increased from 2G to 5G, people have become more impatient. If your site doesn’t load within 4 seconds, you will likely lose out on a lot of traffic.
There are numerous things you can do to optimize the site for speed from resizing images to changing your hosting company. But before you do, make sure to test the site with Google PageSpeed Insights. It will give you tips on how you can improve your mobile site’s load time, making the process a lot easier for you.
Keep the design simple
When it comes to web design, less is always better. Take a minimalist approach with the design. Having too many design elements will result in clutter. A clean, simple design that utilizes white space is ideal for numerous reasons. Not only is it appealing to the eyes but leads to faster load time.
Don’t get caught up in using too many animations because they don’t translate well on mobile devices. A simple web design will get you more business because it enhances the user’s experience.
Ditch pop-up ads
Pop-up ads are one of the most annoying features on a site, even more on mobile devices. Pop-ups end up blocking off the whole screen on smartphones, blocking the content behind it. Visitors get annoyed as they struggle to find the “X” to close out of the ad. Getting visitors annoyed is the last thing you want to do when they visit your site. Therefore, you should get rid of pop ads altogether.
Mobile devices continue to transform and with it so does how people access websites on them. So, don’t think your work is done after you’ve implemented the tips mentioned above. You need to continuously test your site on mobile devices to make sure it loads fast, is easy to navigate, and provides relevant information to visitors. Only then can you ensure your site remains mobile-friendly.