A membership card is a personal identification issued by an enterprise that you will show during a consumption process. Every time there is a renewal in your established database of customer consumption behavior that it is associated with your order data in a shopping mall.
In the era of big data, most customers believe that a physical member card made by a PVC card printer from a shopping mall counter is unnecessary and only email them to get rid of a physical one, regarding it as a cost-effective.
I believe that everybody understands the importance of customers to a shopping mall. And please remember that members are even the elite of customers and the most loyal ones in a shopping mall. A physical membership card made by a senior PVC card printer in fact is an excellent way for you to convey the concept behind your business with good quality products and services in a long-term vision.
So, how membership cards can give benefits to a shopping mall? Here are five reasons you desire to understand.
The membership card is a fantastic physical item that, when customers every time pull out from their pockets, it reminds them that they are part of a vast project conglomerate, your shopping mall. Besides, when a renewal membership card comes, the customers who have the old one engraving the value received from their membership before will continue to be a member again.
A high-quality PVC card is a symbol of your shopping mall that is worth-attend and precious. For example, the Seaory PVC card printer is an advanced ID card printing machine to produce good quality membership cards for consideration.
Compared with the acquisition of new customers, the cost of retaining and regaining old customers is only 1/6 of it. Membership cards can establish a loyalty measurement for old customers by presenting them with some small benefits based on their purchasing habits, cultivating their repeated consumption and brand recognition, and maximizing the shopping mall profits.
Having a PVC card printer for membership card painting can encourage more repeated visits and give them rapid access to your products and service. Once the members feel the value of the membership, the word-of-mouth promotion effect begins soon in such a virtuous circle so that more ordinary consumers become members of it.
Their buying behavior is predictable, and they usually don’t care as much about prices as temporary customers. Membership cards enable shopping malls to grasp customers’ and members’ basic information, and promotion activities based on the data it gathered will be more targeted and effective.
A membership card made by a PVC card printer is a strong driver to help you with data analysis and commercial decision optimization.
Before the membership system launching, the relationship between consumers and businesses was only an isolated relationship that is just selling and buying, without any interaction. Your brand is vital, and this is how customers recognize you and why they are willing to come back many times. Thanks to the membership card, it is an icebreaker that the obstacle between consumers and customers is gone that promotes not only communication, but also narrows the distance between each other.
With a unique design and custom appearance, a personalized membership card made by Seaory PVC card printer with its smart printing system can create the cards that customers feel valued not only as consumers but also as individuals.
Compared with ordinary consumers, members not only have to enjoy material benefits, but also extra distinguished pre-sales and after-sales services such as exclusive VIP checkout counters, rest areas, Etc. A luxury, exquisite, and decent membership car can present our customers a symbol for them to show that they are different and accessing more benefits or rights. Having a PVC card printing machine of Seaory can help you create a special card to catch your new customers’ attraction and retain the old group at the same time.
In fact, customer habits and emotions are the most powerful shield for a shopping mall. And the price is just a spear. Competitors in the new industry will always try to grab your customers by offering lower prices than you. If your customers are loyal, then the challenger needs to pay a much higher price than you did.
As you see, there is much reason why a shopping mall to offer high-quality PVC cards. It is rather an ordinary plastic card than an award card that helps you bond up the relationship with customers. And a reliable PVC card printer is the icing on the cake for you to get closer to your customers and much potential for profits.
Here at Seaory, Shenzhen Technology Co., Ltd, is a hi-tech company with a branch office in Hong Kong, which specialized in manufacturing, R&D, sales of the smart card, PVC card printer, and smart card application systems. Find out about what superior technicians and skills about smart membership cards and other upcoming PVC card printer by contacting us today.