There are certain elements that every blog post should contain, whether it’s a blog about writing, street racing or recipes. Contents of your blog can make your website into Discoverology or Dooce, or they can stay lost in the world wide web, so take care when you create your blog posts.
5. One Subject
Keeping one subject per blog post will help focus your blogs more and keep more relevant readers. For example, if you’re talking about the worst hair care products, don’t leave the subject hanging and start talking about worst skincare products either. Be specific in your blog post. Although your post may be about a broad range of topics, separate them in subheadings and keep the different topics in those specific subheadings.
4. Search Engine Optimization
If you want traffic to your blog, using SEO techniques are the most important factor in being featured in search engines. Use keywords that pertain to your blog, use subheadings, bullet points when applicable and link to your other relevant posts. Be careful not to “keyword stuff”, because search engine bots that find blogs and webpages full of keywords will move them to their trash bin and no one will be able to find you in a search engine. In regards to the link, generally up to 5 links (this includes both external and internal links) are allowed before search engine crawlers dump the webpages into the trash. Be natural; don’t try to put a keyword into every sentence.
3. Categories and Tags
Categories and tags are important because visitors to your site will be able to navigate your work easier and quicker than thumbing through the days, months, and years that you’ve posted. Categories are like an umbrella for tags. For example, I could have a category called “Recipes”, but a Thanksgiving pumpkin roll recipe and an Easter egg dye recipe would go under two different tags. The pumpkin roll recipe would be tagged as “Thanksgiving”, while the egg dye would be tagged with “Easter”. Tags are much more specific, but categories take your readers in the right direction.
2. Fulfilling Information
You don’t have to write an ebook to give your readers everything they need or want to know. The point is, give them enough information to work with, within a reasonable amount of time. This could be difficult in many ways. On one end, you may not feel like you have enough information to provide a full post. You could either combine it to a very, very relative another post or research more information on your topic. You can include history, background information or other commentary that will fill in gaps. On the other hand, you may have a lot of information. Good blog posts are about 400-750 words. If your topic goes beyond that, think of splitting it into blogs. This way, your readers don’t get bored and you can interchangeably link them for search engine optimization.
Always include a picture. Include multiple pictures. Images spark interest in our minds and finding the right picture that can intrigue viewers may encourage them to stay on your blog long enough to find out what it’s about. Pictures can make or break or readership. We are a visual species, take advantage of it.
There are, of course, many other items blog posts should include, but to mention them all would be tedious, oversimplifying and take about a month to put together. Different niche blogs require different elements to a successful readership, but with these five elements, you’ll be on the right track. Everything else will fall into place with the experience.