According to Oberlo estimate, there will be 1.92 billion digital buyers in 2019. It means that 25% of the world’s population will be buying online.
The growing eCommerce sector has opened the gates for business to sell their products online. Now the competition is highly immense when it comes to eCommerce. In order to generate more sales your business needs to stand out.
85% of users conduct online research before they make a purchase. So your website needs to be in the Google results in order to be considered. Higher the rankings the higher is the organic traffic. Either you can hire a specialized eCommerce SEO company or if you are a small business you can take care of a few things which will help you to perform better on search engines.
Organic traffic is the best source of traffic as it saves you a lot of money being spent on the paid advertising channels.
Here the best eCommerce SEO practices which you can implement to your site to generate more sales.
1. Website structure is key
Having a well-structured website not only improves your search engine rankings but also it provides a great user experience.
A user-friendly website is more likely to get more sales than the poorly structured websites. Even the minor details can be very helpful in providing a seamless user experience.
Having a properly structured website can be the difference between not only you ranking on the SERPs (search engine results pages), but also increase the chance of a purchase. There are a lot of opportunities to improve your website structure, but let’s start with breadcrumb navigation and clean URLs.
Make sure that the breadcrumbs are there to make the usability of the website effortless. The user can easily navigate to the parent category or the homepage. Here is the example of a breadcrumb.
Second website structure optimization would be user and search engine friendly URLs. What is a friendly URL?
Here is what a messy URL looks like:
Here is what a clean & friendly URL looks like:
2. Research eCommerce keywords
The keywords are known as the foundation of your SEO. It holds equally true when it comes to eCommerce SEO.
The best tool to find keywords is the Google Keyword Planner. It will allow you to find average monthly search volume, average CPC’s, and the competition of that keyword in the world of SEM.
When choosing the keywords make sure that you choose the keywords based on high user intent. You shouldn’t always focus only on the search volume.
If the competition is high for a particular keyword then go for the long-tail keywords to compete for.
3. Optimize product pages
The product descriptions are a very important factor when it comes to ranking the eCommerce sites. Normally the website owners copy the descriptions from the competitors or the original manufacturers.
Take an edge over your competitors by properly optimizing the product pages. Focus on H1, meta titles, and meta descriptions.
Make the product descriptions easy to digest by using bullet points and short paragraphs.
4. Avoid duplicate content
When you are running a big eCommerce store it is difficult not to avoid content duplication. When you have a huge number of products it can become a headache to differentiate product descriptions and variations which can potentially ruin your search rankings.
So how you can avoid duplication? To avoid the risk of negative effect on ranking, either add a canonical tag or a 301 redirect for pages to ensure search engines understand which pages may have identical or similar content.
5. Consider the mobile experience
One of the Adobe Analysts reported that just over a third of Black Friday sales were made on mobile devices, proving that mobile-first is equally important for the eCommerce websites. Optimizing your site for mobile first is very crucial now.
Make sure to have a responsive mobile design for your store and it must be easy to navigate. Make sure it is loading very fast as you have only a fraction of second to impress the buyer in this hyper-competitive eCommerce environment. Avoid using popups on the mobile version of your website.